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Developed by senior professors from the Cornell University, these flexible and stackable marketing certificate programs are customized for marketing and business professionals who are looking forward looking to equip themselves in
The marketing certificates from eCornell of Cornell University includes Marketing Strategy, Marketing Analytics, Digital Marketing, Strategy Hospitality Marketing, Product Marketing, Growth Marketing, Data Privacy Certificate and Social Media Marketing.
All the students subscribed to eCornell program will recieve free 1-0-1 career progression training and will get discounted pricing on Resume Writing, LinkedIn Profile Makeover, Job Search Coaching and Admissions Consulting
At CETMATRIX, we offer specialzied consulting for students looking forward for admissions in undergraduate programs in various countries including USA (United States of America), UK (United Kingdom), Sweden, Switzerland, France, Germany, Canada, Australia, United Arab Emirates, Qatar, Newzealand, India, China, Russia and Singapore.
Marketing Certificate from Cornell
Executive Certificate Program in 'Digital Marketing' from eCornell (Cornell University) - Top 15 in World
Digital Marketing is one of the best way to build customer relationships and build customers besides promoting your organization’s production and services. In a world where more and more activites are via online medium, digital marketing is one of the best way to build your business.
The two months online live interactive program from eCornell designed by the senior professors of Cornell University covers overview of the digital marketing landscape and guides you with strategies to implement a series of proven frameworks within your organization. The certification program will helps you in further taking a detailed look at opportunities and strategies associated with leading channels and platforms including digital, mobile and emerging technologies. The program will taught you in step by step manner, in assessing customer needs and marketing objectives and in creating your own digital marketing plans for both paid and owned media.
About the Professor: Professor Clarence Lee is an assistant professor at the Johnson Graduate School of Management, where he is a Breazzano Family Sesquicentennial Fellow. Professor Lee’s research examines the drivers behind consumer adoption, usage, and purchase dynamics of digital goods, where he models consumer behavior using Bayesian statistics, structural econometrics, and machine learning techniques. Digital products and platforms, such as the ones produced by many Silicon Valley and NYC tech start-ups, are increasingly present in almost all consumer interactions. In such settings, understanding consumer choice and the dynamics of engagement and usage become critically important in order to acquire, serve, and retain consumers. He currently teaches Digital Marketing and Data Analytics & Modeling at both the Ithaca and Cornell Tech campuses.
Executive Certificate in 'Marketing Strategy' from eCornell (Cornell University) - Top 15 in World
By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition. The six-week program in marketing strategy provides you with the MBA-level strategic marketing training you need to make strong business decisions and set strategic direction for your company, unit, department, or product line.
The six week program covers the concept related to ‘Essentials of Marketing Strategy’, ‘Applied Marketing Strategy and Decision Making Tools’, ‘Market Research and Analysis’, ‘Creating and Communicating the Value of Brand’, ‘Introducing New Products: Success and Failures’ and ‘Distribution Strategy and International Marketing’. This certificate program will be delivered by the senior professors of Cornell University via online live interactive platform.
About the Faculty: Professor Douglas Stayman is an associate professor at the Johnson Graduate School of Management. His teaching and research interests are in the areas of advertising and consumer decision making. He came to Johnson from the University of Texas at Austin. His research has focused on the study of emotional responses to advertising and the role of affect in decision making. His work has involved methodological and measurement issues in studying emotions. He is also interested in theoretical accounts of the effects of emotions on people’s preferences. His research has been supported by grants from the Ogilvy Center for Research and Development, the Marketing Science Institute, and the American Academy of Advertising. He is currently involved in research into the future of professional, most specifically management, education.
Executive Certificate in 'Digital Marketing 360' from eCornell (Cornell University) - Top 15 in World
From AI to data privacy and to influencer marketing, the Digital Marketing 360 certificate program from eCornell of Cornell University is designed to assist you understand — and rise to — the challenges facing modern marketers. Throughout the program, participants will create, enhance, and implement today’s best digital marketing practices. One will find out how to seem across marketing channels and platforms to spot opportunities for growth; create a social media strategy which will allow you to realize your marketing objectives and goals; and, importantly, measure the success of your marketing efforts through analytics. Whether you’re looking to enter the sector of digital marketing or just gain more formal training, this certificate program will provide you with the leading-edge tools you would like to remain ahead and drive top performance.
The ten months program will cover the modules related to
- Understanding the Digital Marketing Landscape and the Customer Funnel
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Implementing an Integrated Digital Marketing Plan
- Social Media Strategy
- Social Media Marketing Across the Purchase Funnel
- Creating Effective Content Marketing
- Building the Brand Through Influencer Marketing
- Social Listening and Community Management
- Measuring Social Media Marketing Success
- Measuring Customer Preferences
- Analyzing Segmentation and Targeting
- Using Data for Positioning Brands
- Predicting and Managing Customers’ Lifetime Value
- Market Response Modeling
- Optimizing Digital Advertising with Analytics
- Data Privacy in Marketing
- Growth Marketing Elective Track
- Data Privacy Elective Track
About the Faculties:
Certificate Program in 'Marketing Analytics' from eCornell (Cornell University)
The certificate program in marketing analytics will help you in mastering the essential methods of marketing research using data, besides the analytical tools to measure the effectiveness and efficiency of digital advertising campaigns. As a student, you will learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins.
The Program Covers
- Measuring Customer Preferences
- Analyzing Segmentation and Targeting
- Using Data for Positioning Brands
- Predicting and Managing Customers’ Lifetime Value
- Market Response Modeling
- Optimizing Digital Advertising with Analytics
Key Takeaways:
Post completion of the program, you will be awarded with
- Marketing Analytics Certificate from Cornell Johnson Graduate School of Management
- 60 Professional Development Hours (6 CEUs)
Executive Programs
eCornell Marketing - Executive Certification
eCornell Data Science - Executive Certification
The executive certifications in Data Sciences from eCornell is a must have for any professional interested in making a career in data science or for the professionals interested in using data for decision making. Designed and developed by the faculties of Cornell University’s SC Johnson College of Business, the programs are rich with tools, techniques and even real world exampes of data sciences
eCornell Technology - Executive Certification
Executive programs in technology aims to help aspiring learners and technologists become up to date with the latest trend in technology. From designing a product to learning to make use of the blockchain like cryptocurrency, the executive certificate program under technology domain will leverage knowledge to cope with the challenges brought by the fast changing trends of technology.
eCornell Engineering - Executive Certification
Designed for Engineering Professionals and Engineering Managers, executive programs from Cornell University’s College of Engineering address the human aspects of vital disciplines including designing products and services to be used and enjoyed by people, and leading, motivating, influencing, and communicating with project teams that consist of people from a variety of functional areas and backgrounds
eCornell Project Management - Executive Certification
Designed by the faculties of Cornell’s University School of Engineering, the program address key aspects of project management, construction management, business leadership and services. The programs are practical and transformative, and they will forever change the way you approach any project.
eCornell Executive Leadership Certification
Designed by the faculties of Cornell University’s Industrial and Labor Relations School, the Samuel Curtis Johnson Graduate School of Management, and the School of Hotel Administration, the executive leadership program focus on strategy development, business acumen, and the crucial leadership skills needed for execution
eCornell Human Resource - Executive Certification
Designed and developed by the faculties of Cornell University’s School of Industrial and Labor Relations, the executive certification within this domain brings together the insights and work of leading academic researchers with instruction grounded in practice and focused on real-world application. Whether you are new to HR, an accomplished HR practitioner, or an HR leader or business partner, the school offer a certification program.
eCornell Business and Finance - Executive Certification
Designed, developed and delivered by the faculties of Cornell University, the executive certifiation programs in business and finance covers a wide range of certifications for expereinced fiannce managers, business managers, new managers, new financial heads and even finance for non finance managers.
eCornell Healthcare - Executive Certification
The certification programs in healthcare are designed and delivered by the faculty members from Cornell’s College of Human Ecology as well as its Sloan Program in Health Administration. The certification will help you in getting the essential skills for meeting system design, cost, and patient-centered goals with real-world insights from healthcare administrators and facilities experts
eCornell Executive Nutrition Certification
Cornell University has long been a leader and pioneer in nutrition, bringing together scientists and practitioners to expand the frontiers of this interdisciplinary field. Whether you’re a nutrition and wellness professional or simply interested in learning to improve your diet and live healthier, we invite you to discover a Cornell nutrition certificate program that fits your goals.
eCornell Executive Real Estate Certification
Developed by Cornell’s expert faculty, our flexible Executive Certificate programs cover today’s most relevant real estate concepts and strategies for commercial properties and hotels. All courses are rich with examples, timely discussions and projects to help you apply your learning to real-world challenges and opportunities.
UCLA Executive Program in Management and Leadership
The six months executive program in Management and Leadership designed and developed by the faculties of University of California, Los Angeles is designed for the business leaders who are interested in acquiring a certificate from a top ranked business school.
Executive Development Programs - Coursera (MooCs)
Founded in the year 2012 by the professors of Stanford University, Coursera is partnered with Universities and Higher Education Institutions across the world to offer certificate programs, master programs and bachelor programs in data science, it, computer science, marketing, business management, healthcare and communications.
Executive Development Programs - edX (MooCs)
Created by te professors of MIT and Harvard, EdX has over 33 million students taking more than 3,000 courses online. EdX has over 6,000 instructors on its platform and students from 190 countries are using edX platform for getting certified from Harvard, MIT, Stanford, IIT, IIM, Northwestern University, Brown University and Princeton University
Executive Development Programs - FutureLearn (MooCs)
FutureLearn is a British digital education platform founded in December 2012. The company is jointly owned by The Open University and SEEK Ltd. It is a Massive Open Online Course (MOOC) learning platform, and as of June 2020 included 175 UK and international partners, including non-university partners
Professional Certifications and Licensure - International
To help you accelerate your career and to gain respectful certifications, we also partnered with premium institutions to offer high quality training for premium certifications including PMP, SHRM, CSCP, CIPS, CIPD, CFA, CPA, CMA, CIMA, ACCA, ICAEW, Professional Engineering License Training, Speciality Certificate Examination, USMLE, PLAB and QLTS to name a few.
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To help you in your higher education needs, our panel of experts will guide you on scholarship applications and financial grants.
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Our panel of experts will handheld you during the entire application process and will guide you on various steps
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